Your 95% in boards gets you in.
It won't.
Where our mentors studied, and where we have placed students
Last year's numbers.
Nothing inflated.
Real outcomes from last cycle. No "we helped 200 students" theatre. Small cohort. Real admits. Real scholarship amounts.
Your friend with 96% just got rejected from Mesa. Here's why.
School taught you to score. New-age unis test something else entirely. Grades open the door. What you've actually built, said, made, started. That's what decides if it opens.
"I have 96%. School head girl. MUN secretariat. Why didn't Masters' Union take me?"every parent, every year
Did you build something real? Can you defend it in a stress interview?
- 01A project, a small business, a podcast, a research paper, content with real reach.
- 02A LinkedIn that shows you doing things, not collecting certificates.
- 03How you think when a panel pushes back. Can you defend, pivot, hold your ground?
- 04"Why you, why this school, why now", answered cleanly without sounding rehearsed.
- 05A story that doesn't collapse the moment one panellist asks "prove it."
Filling forms. Recycling SOPs. Telling you to "start an NGO."
- ×Filling out the application form (you could've done this).
- ×Generic SOP templates panels have seen ten times this week.
- ×"Start an NGO", with zero idea how to make it count on an MU app.
- ×₹50K for a checklist, or ₹5L for someone who's never been near a Mesa interview.
The Ind 10
The ten new-age Indian universities Klay specialises in. Mesa, MU, Ashoka are our core focus. The rest, we run full applications for, with mentors who hold offers or currently study there.
- / 01Core focusMesa School of BusinessFounder-led · BengaluruOur admits4/5Our team holds a 90% Mesa scholarship offer. We've sat the exact panel.
- / 02Core focusMasters' UnionStress interviews · GurugramOur admits11/13We run stress-interview sims modelled on the real MU rounds. You walk in expecting the punches.
- / 03Core focusAshoka UniversityLiberal arts · SonipatTest prepAATCurrent Ashoka students + faculty mentors before the application even opens.
- / 04Also coveredScaler School of BusinessAnalytics-leaning · BengaluruHeavyQuantDemanding logical interviews. We drill the format weekly.
- / 05Also coveredFLAME UniversityDesign + finance + media · PuneWeightedPortfolioStrong liberal arts alternative to Ashoka. Deep design and finance electives.
- / 06Also coveredKrea UniversityInterwoven sciences · Sri CityCohortSmallSmaller cohorts. Heavy on intellectual fit. We prep for that exact filter.
- / 07Also coveredISDI / OSBDesign + business · MumbaiRequiredFolioStrong portfolio expectations from day one. Kavya leads this prep.
- / 08Also coveredOP Jindal GlobalLaw · IR · policy · SonipatInterviewHeavyInterview-heavy process. Drilled across mocks, by domain.
- / 09Also coveredPlaksha UniversityEngineering · MohaliLedProjectProject-led applications. Surya leads hardware & deep-tech mentoring.
- / 10EmergingAnant / Rishihood / SaiEmerging · niche · case-by-caseSchools+3Each application researched individually before we accept it as a target.
Six to seven months.
Three phases. One profile that's only yours.
First three weeks we just listen. Next four months we build with you. Last two months, we point it at the schools and win.
- DiscoveryLong 1-on-1s. We figure out who you actually are, not who your CV says you are.
- Build & MentorMentor pairing. Real ECs in directions you care about. SAT / quant / AAT prep in parallel.
- Apply & ConvertWe point the built profile at specific colleges. MU stress sims, Mesa case drills, Ashoka AAT, Scaler logic rounds.
- Decision & ScholarshipPlay offers off each other. Maximise scholarship. Call current students before you pick.
A dashboard. Not a black box.
Every Klay student gets a live dashboard. Weekly check-ins, EC milestones, mock interview scores, test prep streaks, scholarship pipeline. You always know exactly where you stand. Your parents do too.
How it actually worksThe dashboard isn't a vanity widget. It's where your mentor leaves feedback, where mocks are logged, where Naincy reviews things. Parents get a read-only view they can check whenever they want.
Three things you won't get anywhere else.
Mentors who sat where you're sitting.
Most counsellors have never been near a Masters' Union stress interview. Ours have. Last year. We won the Mesa scholarship our students are going for. Not theory. Last-cycle ground truth.
Real ECs. Not certificate hoarding.
Anyone can sign you up for ten Coursera courses and an MUN. Klay students walk in with a podcast people actually listen to, a small business that made money, a research paper that's been read. Panels can tell in 30 seconds.
Scholarship-first, every time.
Most counsellors lose interest after the offer. We treat the scholarship round as the most important phase, because it's the one that changes your family's actual financial outcome. ₹10L+ guarantee. In writing.
What your week looks like.
So you know exactly what you're paying for. Every week, every student, this rhythm. Sunday is non-negotiably off.
Strategy call · 60m
With your lead mentor. Last week's review, this week's deliverables. Specific deadlines.
EC project work
2–3 hours on whatever we're building. Recording, drafting, customer interviews, we're on chat throughout.
Mock interview / GD
One round, alternating schools. Recorded, debriefed, written feedback the next morning.
Essay or application
One section of one application. We don't write it for you. Drafts come back with comments.
Test prep block
100+ question bank for the relevant entrance test. Review last week's mistakes first.
LinkedIn & portfolio
One post. A connection batch. Portfolio refresh if there's anything new to show.
Off. Actually off.
Burnout is the #1 reason kids underperform in interviews. No calls. No assignments. Touch grass.
Three levels.
All scholarship-guaranteed.
Pick the one that fits where you are. We'll talk you through exactly which makes sense for your child on the call, and we'll point you to the lighter option if it's the right one.
Application Management
You already have a profile. You need someone who knows the schools to execute the applications.
- 1-on-1 mentoring calls through the cycle
- Resume + application form filling
- LinkedIn revamp
- Mock test + mock interview prep for 2 colleges
- Scholarship form strategy & drafts
- Coverage: Mesa + MU (or any 2)
Profile Builder
Your CV needs to stand out against kids with heavier resumes. We build the missing ECs from concept to launch.
- Everything in Option A
- 1–2 high-impact ECs built from concept to launch
- Personal portfolio website creation
- For students whose CVs need a serious lift
Comprehensive · 4 schools
Most popular. Full new-age landscape: Mesa, MU, Ashoka, FLAME (or any 4). Mentor + scholarship strategy across all.
- Everything in Option B
- 4 schools (e.g. Mesa, MU, Ashoka, FLAME)
- Current students & faculty at Ashoka and FLAME
- End-to-end scholarship strategy across all 4
Not coordinators.
The actual mentors.
Every Klay student is paired 1-on-1 with mentors who've built things, sat the rooms, and won the offers you're going for. You message them directly. No "contact your assigned coordinator" nonsense.
Entrepreneurship & Storytelling
A founder who's pitched in real investor rooms. Builds the entrepreneurial and storytelling track for our students.
- Live pitch + investor-room experience
- Profile narrative + Mesa / MU strategy
- Mentors student businesses end-to-end
Portfolio & LinkedIn
A working UI/UX designer and web developer. Builds every Klay student's portfolio site and owns LinkedIn rebuilds.
- Builds your personal portfolio site
- LinkedIn banners, headlines & About sections
- ISDI, FLAME, Ashoka design-track mentor
Product & Engineering
An AI and SaaS founder. Guides students building real software products and AI-driven projects.
- Mentors product, code & AI-led ECs
- Helps you ship real SaaS / AI tools
- Scaler & Plaksha application strategy
Research & Deep-tech
A hardware and deep-tech expert with multiple patents. Mentors students on research papers and patents.
- Guides patentable student research
- Hardware, electronics & deep-tech ECs
- Ashoka, Plaksha & STEM applications
The promise24-hour mentor access on chat. The actual mentor, not an assistant. If your mentor says they'll read your deck, they read your deck.
Ready to start?
Class 11 or 12, serious about Mesa, MU, Ashoka, or anything in the Ind 10? The next useful step is a 30-minute call. Free. No sales pitch, we only sign students we believe we can actually help.
- Honestly review your current profile: strengths, gaps, real odds at each target.
- Tell you which package fits, and recommend the cheaper one if it's right.
- Map a rough 3-month plan so you know what working with us looks like.
- Answer every question on pricing, deadlines, and scholarship. No hedging.