Course 06
SEO
How a search engine and an AI answer engine actually decide what to show, and what that makes true about your product.
Written for someone who shipped something good and cannot work out why nobody arrives. You have read the checklists; nobody told you what an inverted index is, or why the answer engine quoted a competitor instead.
- 10
- modules
- 52
- lessons
- 108
- curated videos
- 46h 48m
- of video
How Search Actually Works
Understand the machine before the tactics: what a query is, how pages are fetched, how they are stored, and what 'relevant' is computed from.
How AI Answers Are Built
An AI answer is a retrieval result with a writer on top. Learn every stage of that pipeline, so a change to it is something you can reason about rather than react to.
Being Retrievable At All
Everything in module 1 and 2 is unreachable if the page is never fetched, never indexed, or never rendered. This is the floor.
Structure a Machine Can Read
What has to be true about the page itself - for a parser, for a performance measurement, and now for an agent operating it on someone's behalf.
Intent and Topic Architecture
Deciding what to write, when the question arrives as a conversation and gets expanded into a dozen searches before anything is retrieved.
Content With Something Behind It
The difference between content that is technically fine and content a system has any reason to prefer - and the line where scaling it becomes a policy violation.
Authority, Mentions and Distribution
Where credibility comes from now that a citation can replace a click, and why the off-site graph stopped being a side quest.
Measurement
Knowing whether any of it worked - across two consoles, a set of vendor tools that measure different things, and a channel where the click may never happen.
Turning a Visit Into a User
The seam nobody owns: the ten seconds between arriving from a search and deciding to stay.
The Growth Loop
What happens after the first session, and the cadence that makes any of this compound instead of being a campaign.
Curated from 26 channels
Every video is a public YouTube video. We pick the single clearest explanation for each lesson and credit the channel that made it.