Curriculum
Module 04
Onboarding & Activation
Reject 'user created = onboarding complete'. Design for the moment the product first does something worth coming back for, and instrument the path to it.
4 lessons · 6 videos · 1h 50m
- 04.01
Signup Is Not Activation
Define your product's activation event as one observable action, and explain why signup conversion can rise while activation falls.
- 04.02
Designing the First-Value Journey
Map the shortest path from a new account to first value, and cut every setup step that does not sit on it.
- 04.03
Progressive Onboarding & Invitations
Decide what to ask for at signup and what to defer, and handle the case where the second user arrives by invitation rather than by signup.
- 04.04
Activation States & Re-engagement
Store activation as state on the user rather than recomputing it, and trigger re-engagement from that state without spamming.