Module 10
The Growth Loop
What happens after the first session, and the cadence that makes any of this compound instead of being a campaign.
5 lessons · 12 videos · 10h 34m
- 10.01
Activation, and Why It Beats Acquisition Volume
Define an activation event from behaviour that predicts retention rather than from a feature tour, and measure it.
- 10.02
Retention and the Shape of a Good Cohort Curve
Read a cohort retention curve, tell a flattening curve from a decaying one, and say what each shape implies about whether growth is worth spending on.
- 10.03
Referral and Viral Loops
Distinguish a genuine loop from a referral programme, identify whether a product has one available to it, and calculate what it actually returns.
- 10.04
Product-Led Sales and Expansion
Identify the usage signals that make an account worth a conversation, and design the hybrid self-serve-plus-sales motion that follows.
- 10.05
The Discovery Operating System
Assemble everything in this course into a weekly and quarterly cadence a small team can actually run, and decide what to automate and what must never be.