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SEO

SEO - full curriculum

How a search engine and an AI answer engine actually decide what to show, and what that makes true about your product.

  1. 01

    How Search Actually Works

    Understand the machine before the tactics: what a query is, how pages are fetched, how they are stored, and what 'relevant' is computed from.

    5 lessons · 7 videos · Free
  2. 02

    How AI Answers Are Built

    An AI answer is a retrieval result with a writer on top. Learn every stage of that pipeline, so a change to it is something you can reason about rather than react to.

    6 lessons · 12 videos
  3. 03

    Being Retrievable At All

    Everything in module 1 and 2 is unreachable if the page is never fetched, never indexed, or never rendered. This is the floor.

    6 lessons · 15 videos
  4. 04

    Structure a Machine Can Read

    What has to be true about the page itself - for a parser, for a performance measurement, and now for an agent operating it on someone's behalf.

    5 lessons · 13 videos
  5. 05

    Intent and Topic Architecture

    Deciding what to write, when the question arrives as a conversation and gets expanded into a dozen searches before anything is retrieved.

    5 lessons · 11 videos
  6. 06

    Content With Something Behind It

    The difference between content that is technically fine and content a system has any reason to prefer - and the line where scaling it becomes a policy violation.

    5 lessons · 8 videos
  7. 07

    Authority, Mentions and Distribution

    Where credibility comes from now that a citation can replace a click, and why the off-site graph stopped being a side quest.

    5 lessons · 12 videos
  8. 08

    Measurement

    Knowing whether any of it worked - across two consoles, a set of vendor tools that measure different things, and a channel where the click may never happen.

    5 lessons · 6 videos
  9. 09

    Turning a Visit Into a User

    The seam nobody owns: the ten seconds between arriving from a search and deciding to stay.

    5 lessons · 12 videos
  10. 10

    The Growth Loop

    What happens after the first session, and the cadence that makes any of this compound instead of being a campaign.

    5 lessons · 12 videos