Module 07
Authority, Mentions and Distribution
Where credibility comes from now that a citation can replace a click, and why the off-site graph stopped being a side quest.
5 lessons · 12 videos · 3h 12m
- 07.01
Links: What PageRank Still Buys
Judge whether a link is worth pursuing, and describe honestly what the evidence says about link influence relative to other signals in 2026.
- 07.02
Digital PR and the Earned Mention
Run a campaign whose output is coverage rather than a link exchange, and explain why an unlinked mention now carries weight it did not before.
- 07.03
The Off-Site Graph: Reddit, YouTube and Wikipedia
Name the third-party surfaces that answer engines cite most, decide which ones your product should legitimately be present on, and read the conflicting citation studies critically.
- 07.04
The Entity: Being One Thing Everywhere
Make a brand resolvable as a single entity across the sources a model reads, and diagnose the collisions and inconsistencies that stop it.
- 07.05
Brand Demand: The Asset That Survives the Click
Explain why brand search volume behaves as an owned asset in an answer-first world, and set up the loop that grows it.