Module 09
Turning a Visit Into a User
The seam nobody owns: the ten seconds between arriving from a search and deciding to stay.
5 lessons · 12 videos · 3h 52m
- 09.01
The Landing Seam: Matching the Page to the Intent That Arrived
Diagnose a mismatch between the query that produced a visit and the page it landed on, and fix it without building another page.
- 09.02
The Answer-First Landing Page
Write and structure a landing page that states what the product is and who it is for above the fold, and explain why this serves the reader and the retrieval system at once.
- 09.03
Time-to-Value: What Someone Must Reach Before They Stay
Define the first moment of real value in a product, measure how long it takes to reach, and identify what stands between arrival and that moment.
- 09.04
Pricing Pages, Free Tiers and the Trial That Converts
Choose between free trial, freemium and a usage cap for a given product, and build a pricing page that answers the question a visitor actually arrived with.
- 09.05
Instrumenting the Funnel: Impression to Activated User
Wire one event schema that follows a person from search impression through to activation, and explain why a funnel assembled from four disconnected tools tells you nothing.