Module 06
Content With Something Behind It
The difference between content that is technically fine and content a system has any reason to prefer - and the line where scaling it becomes a policy violation.
5 lessons · 8 videos · 3h 24m
- 06.01
What 'Unique, Useful, People-First' Means to a Ranking System
Evaluate a page against the helpful-content criteria the way a quality rater would, and name what a ranking system can actually detect about it.
- 06.02
Original Research and Proprietary Data
Turn something only you can measure into a page nobody can copy, and explain why this is the one content type that reliably earns both links and citations.
- 06.03
E-E-A-T as Evidence, Not a Checkbox
Produce the concrete artefacts that demonstrate experience and expertise on a page, and say what E-E-A-T is and is not inside Google's systems.
- 06.04
Programmatic SEO: The Dataset That Earns the Page
Design a template-plus-dataset system where each generated page answers a distinct question, and state the test that separates it from mass-produced filler.
- 06.05
Scaled Content Abuse: Where the Line Is
State Google's actual position on AI-generated content, identify which side of the scaled-content-abuse line a given plan falls on, and describe what enforcement looks like.